The largest channels on YouTube are following in the footsteps of reality TV and the growth of influencers. Interlinked Media’s approach removes the need for an influencer and invents the stories and worlds itself, building IP that isn’t tied to any one person.
Interlinked Media is building the infrastructure to create several narratively driven channels.
Most channels are bottlenecked by the face or person associated with them. Interlinked Media’s goal is to build a system that produces media without that bottleneck.
Influenced by the work of Walt Disney, Interlinked Media is planning to create a network of intellectual property that spans multiple media channels.
Instead of relying on one channel to continuously grow, Interlinked Media grows by developing teams that each run their own channel.
Interlinked Media’s work has several parallels to traditional media, but it doesn’t require the same upfront capital.
Making videos at scale normally requires a considerable investment. YouTube doesn’t have the same revenue model as traditional media, and that’s why there aren’t many channels inventing stories at this scale.
Interlinked Media builds its worlds inside game engines. Worlds you can actually walk around in, at a fraction of the cost of a traditional media production.
The standard on social media is optimization. Least effort, fastest result, repeat.
Interlinked Media doesn’t scale that way. Instead of trying to minimize cost and failure, Interlinked Media achieves scale by developing teams and strategy.
That’s what makes inventing worth doing, and it’s why almost nobody else is doing it.
That’s the whole idea. Everything else is execution.